What its all about

I would like to just tell you what In-My-Name is about:

Just so its clear for everyone from the off set what my label and inspiration is about.



INSPIRATION: MY BOYFRIEND

So this is who I'm basing my market audience at and the type of guy I'm designing for.
 His at the age were his got a set style. He looks good and stylist without looking ridculous. He doen't like to go shopping but undestand that Paul Smith is a good brand and treats the pieces he does own with care. He laughs at the "individuals" of hoxton and shortditch with there "unique" fashion.
His my inspiration. I always design with him in mind. My ethos is" if he wouldn't wear it, it's not part of the collection" (Although he does own man skirts, so maybe its not a good idea)

So what is In-My-Name the label:

Well you can expect refined, yet playful designs. Not anything that will make you stop and stare at the man because he looks weird, but actually because you like what his wearing because its different.
Expect understated colors brought out with luxurous detailing.



anyway, watch this space an see



P